Instagram Launches AI Filter Creation Tool Effect Builder

According to TechFlow on November 10, as reported by The Verge, Instagram has launched the AI filter creation tool Effect Builder, allowing users to generate custom filters for Stories through text descriptions. The web tool is currently available to U.S. residents aged 18 and older.

Users can add style reference images, upload photos to preview effects, and adjust filters using follow-up prompts; they can also ask AI to rewrite prompts. Completed filters can be submitted directly to Instagram and, after passing safety review, made available for other users to use in Stories, with a link to the creator's profile.

Source: TechFlow